Tommyknocker, a 28 year old brand, was in much need of a rebrand. I worked with the leadership team and strategist team Ahead of the Curve. With the current demographic being much older, we knew we needed to target 28-32 year olds with fresh and exciting packaging all while keeping the Tommyknocker feel alive.
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After narrowing down the design of the collage, we worked to understand what elements made up the collage, and what stories to tell. All collages tell a funky story of the flavor of the beer along with victorian era images to pay homage to the town of Idaho Springs gold rush days.
